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Camping World
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The Road Begins at
Camping World . . .
Your RV Traveling Companion Since 1966
COMPANY - Camping World, based in Bowling Green, Ky., is the world’s largest
supplier of RV accessories and camping equipment with over 40 retail outlets in
key regional locations. The company’s expanding product selection, showcased in
over 25 million annually distributed catalogs and flyers, is uniquely tailored
to meet the needs of today’s RV and camping enthusiast. Camping World also
offers a variety of services and programs, including the President’s Club, which
provides members with exclusive pricing and information about the RV lifestyle.
HISTORY - Founder David Garvin established Camping World in 1966, responding
to requests by a growing contingent of campers and RVers visiting his father’s
amusement park in Bowling Green. After securing a $5,000 loan, Garvin opened a
small store in the park offering an assortment of RV parts and accessories. The
catalyst for the operation was sparked by Garvin’s foresight to amass a mailing
list, leading to the first mail-order catalog and the birth of Camping World.
Camping World was acquired by the Affinity Group, Inc., of Ventura, California,
in April, 1997, a membership management and publishing company.
PRODUCT - Camping World offers three convenient venues for purchasing
product.
Retail Outlets: Camping World’s retail stores are stocked with over 8,000
RV-specific products from 4,000 suppliers.
Two major initiatives began in late 2002. Camping World performed major
renovations to its existing stores while strategically expanding into new
markets through the Gold Medal RV Dealer Program.
Internet: Catering to on-line RVers, Camping World’s web site at
campingworld.com registers over 250,000 visits per month. Features on the
award-winning site include user-friendly navigating, secured credit card
transactions, interactive forums and links to related sites. Camping World’s web
site was named one of the Top 50 sites for 2003 by Internet Retailer.
Catalog: Camping World’s mail-order business is still the cornerstone for the
retailer. The catalog format was recently redesigned and reorganized to be more
consumer-friendly and reflect Camping World’s expanded retail focus on the
outdoor marketplace.
I have gained this from philosophy: that I do without being
commanded what others do only from fear of the law.
Aristotle
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